Resource Center
What we've learned running roofing marketing, written down.
No fluff, no gated PDFs. These are the frameworks and checklists we actually use with clients — published because a better-informed roofing company is a better client, whoever they end up hiring.
How Roofing Companies Should Evaluate Marketing ROI
Lead counts and click reports don't tell you whether marketing is working. Here's the measurement framework we use with roofing contractors — from cost per qualified opportunity to revenue per channel.
Read article Paid MediaGoogle Ads vs. Local Services Ads for Roofers
Both put you at the top of Google, but they work on completely different mechanics. How the two channels compare on cost, control, and lead quality — and how established roofing companies should sequence them.
Read article Sales & IntakeWhy Roofing Leads Go Cold
Most "bad leads" were good leads handled slowly. What the data says about speed to lead in roofing, where follow-up actually breaks down, and the intake fixes that outperform any campaign optimization.
Read article SEOBuilding Service-Area Pages That Actually Help Customers
The difference between location pages that rank and the thin, duplicated city pages Google ignores — with a practical structure for deciding which markets deserve a page and what belongs on it.
Read article MeasurementWhat Roofing Companies Should Track Beyond Lead Volume
Lead count is the most quoted and least useful number in roofing marketing. Seven metrics that reveal what's actually happening in your pipeline — and the operational decisions each one unlocks.
Read article StrategyPreparing Your Marketing Before Storm Season
When hail hits, the roofers who win aren't the fastest scramblers — they're the ones who finished preparing months earlier. A pre-season checklist covering campaigns, landing pages, intake, and budget reserves.
Read articlePrefer answers specific to your company?
A Growth Review applies everything in these articles to your actual market, channels, and numbers.