Paid Media
Paid search that respects what a roofing click costs.
Roofing keywords are among the most expensive in local services. That price demands discipline: tight geography, ruthless negative keywords, landing pages that convert, and tracking that ties every dollar to a call. That's how we run accounts.
Google Ads Management
Search campaigns engineered around roofing economics.
When clicks cost $15–$50, campaign structure is a financial decision. Every account we manage is built and maintained around the same question: what does a qualified opportunity cost, and how do we lower it?
Search campaign strategy
Campaigns segmented by service line and market — repair, replacement, storm, commercial — so budgets and bids match the economics of each job type.
Keyword research
Built from what roofing buyers actually type at each stage, from "emergency roof leak repair" to "roof replacement financing." Intent first, volume second.
Negative keyword management
Continuous pruning of DIY searches, job seekers, and out-of-scope work. At roofing click prices, this is where accounts are won or quietly bled dry.
Geographic targeting
Spend concentrated inside your real service area — down to zip codes and radius layers — with bids shaped toward your most profitable territories.
Call tracking
Every ad-driven call recorded and attributed to its campaign and keyword, so optimization decisions rest on booked work rather than click reports.
Landing-page optimization
Dedicated pages matched to each campaign with clear proof, fast load times, and one job: turn an expensive click into a call or estimate request.
Budget pacing
Daily monitoring against monthly targets, with headroom held back for storm events — the moments when an extra $2,000 works hardest.
Conversion tracking
Calls, forms, and booked estimates wired into the account correctly, so smart bidding optimizes toward opportunities instead of pageviews.
Ongoing testing & reporting
Structured ad and landing-page tests every month, reported in plain terms: cost per qualified lead, by campaign, versus last month and last season.
Local Services Ads Management
The Google Guaranteed spots at the very top — actively managed.
LSA looks simple from the outside: set a budget, get leads. In practice, rankings hinge on responsiveness and reviews, and margins hinge on disputing bad leads every single week. Set-and-forget LSA quietly overpays; managed LSA is often a roofer's cheapest qualified lead.
Profile optimization
Licensing, insurance, photos, service listings, and review strategy tuned to what the LSA algorithm rewards — because ranking here is profile-driven, not bid-driven.
Market & category selection
Deliberate choices about which job categories and zip codes to enable, so your budget lands on the work you actually want.
Budget management
Weekly budget targets managed against lead flow and seasonality, keeping you visible on high-intent days without overspending on slow ones.
Lead dispute management
Every charged lead reviewed; wrong numbers, solicitors, and out-of-area calls disputed promptly. Unmanaged disputes commonly waste 15–25% of LSA spend.
Call-quality review
LSA calls scored alongside every other channel, so you can compare cost per qualified opportunity across LSA, Ads, and organic on equal terms.
Responsiveness monitoring
Answer rates directly affect your LSA ranking. We monitor them, flag missed-call patterns, and recommend intake fixes before rankings slip.
Booking & intake recommendations
Scripts and routing guidance for whoever answers the phone — the difference between a charged lead and a booked estimate.
Performance reporting
Charged leads, disputed credits, booked jobs, and effective cost per opportunity — reported monthly next to your other channels.
Paid media questions
What owners ask before trusting us with spend
Should a roofing company run Google Ads or Local Services Ads?
Usually both, in sequence. LSA typically delivers the lowest cost per lead for residential work and is capped by market demand; Google Ads scales beyond that cap and reaches searches LSA never shows for, including commercial and storm-specific terms. The right mix depends on your market, budget, and how well your team answers the phone.
What budget does roofing PPC actually require?
Enough to buy statistically meaningful data in your market — for most residential markets that means $3,000–$10,000 per month in media spend beyond management fees. We will tell you honestly if your budget is below the threshold where paid search can work, because spending less than that just produces noise.
Who owns the ad account?
You do. Campaigns are built in accounts you own and keep if we ever part ways. An agency that holds your account hostage is telling you something about how it expects the relationship to end.
Get a straight answer on your ad spend.
A Growth Review includes an audit of your existing Google Ads and LSA accounts: wasted spend, missing negatives, dispute recovery, and what your real cost per qualified lead is today.